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The Problem

When we watch films and videos, we judge them on their production value. One of the hallmarks of picture quality is camera movement. Producers require smoothness and range of motion within the limitations of their budgets.

Our Approach

Zedarm Cinema Products developed a novel camera jib arm based on their experience within the motion picture industry. We joined the project as an intelligent support partner, providing engineering rigour and analysis to the concept. This included a force and integrity assessment to optimize the design as well as providing advice for manufacturability.

The Results

Our involvement accelerated the jib arm development. Early adopting cinematographers are providing positive feedback on the results.