Newsletter 10

The Human Element of Engineering

Engineering applies science to the creation of new things. Good engineering also considers the human element and keeps the end user in mind, not only for product design but also for communicating during project execution. Despite an evolution in computer algorithms, there is still no substitution for talking person-to-person. Happy reading.

Appropriate to the People

Appropriate to the People

While the use of engineering principles can sometimes lead to a significant increase in efficiency, the technology is only appropriate if users can be introduced to any new concepts in learnable steps. This concept is crucial for third world users, but also applicable within the Western world.

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Mechanical Engineering Magazine, June 2011


Make No Mistake

Make No Mistake

Often products are used in ways unforeseen by their original designers. It is difficult to predict a probability of failure for these unplanned uses. To manage this uncertainty, goof-proofing needs to be part of the design methodology.

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Mechanical Engineering Magazine, June 2009


Forget Email. Make the Call Instead

Forget Email. Make the Call Instead

Email is easy to send, but has limitations. For transmitting rounded information, it is hard to beat the human voice. There are a number of reasons why using a telephone may advance your business opportunities while simultaneously taking you less time.

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Financial Post, February 2012


Metaphorical Search Engine Finds Creative New Meanings

Metaphorical Search Engine Finds Creative New Meanings

A new search engine aims to go beyond merely pointing to existing information. Its lofty goal is to help create new knowledge by sparking creativity in its users. By being literary rather than literal, search results are metaphorical poetry.

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New Scientist, February 2012