Starting with their headlines, two articles pose questions to their readers. The idea, of course, is to make you think about your own situation. The other articles describe two engineering projects that touch people on an emotional level. It can be easy to forget about the effect that we can have on the public as we apply our expertise during our working lives. Happy reading.
Does language constrain our thinking? Would writers be more creative developing a episodic story using video instead of a TV show? Should Black and Decker be in the hole creation business instead of the drill business? Does it really make a difference?
Harvard Business Review, October 2013
Is your company innovation intended to create incremental change, or to turn the world on its head? Your target on the risk and reward continuum depends on your ambitions. Low risk innovation will help keep you competitive but higher risk innovation will help you grow.
The Discipline of Innovation, October 2013
The world’s largest, by number of units, car builder bases designs on CAD data. However, these toys are not perfectly scaled miniatures and each one has a lot of individual, human design input. In a life-imitates-art twist, some real cars are now being based on the toys.
SAE International, October 2013
The town of Rjukan sits in darkness for more than five months of the year. This year, for the first time ever, the town centre will see natural light during winter days. Engineers have designed computer-controlled mountain-top mirrors to reflect light onto the town square.
Popular Mechanics, July 2013